Citi Ventures' CUPID program embeds students from top universities in innovation activities across Citi, where they co-create strategic products and services for people, businesses, and communities. CUPID students gain exposure to innovation activities across various aspects of Citi's businesses while helping to create cutting-edge new solutions. CUPID projects enable talented students to engage with the firm on solving complex, real-world challenges and strengthen Citi's relationships with leading universities.
Developing new product and service concepts and market entry strategies for Citi's Institutional Clients Group and Global Consumer Banking client needs.
Co-creating innovative solutions with a focus on creating unique and compelling customer experiences.
Ideating on policy-based solutions for emerging challenges such as smart cities and economic mobility.
Building proof-of-concepts and prototypes leveraging emerging technologies such as machine learning, artificial intelligence, and blockchain.