Employees across Citi identify critical problems that our clients face, and explore ways to solve those problems leveraging Citi’s competitive advantage.
Through customer development and hypothesis testing, Citi employee founders validate the problem statement, solution hypothesis, and business model.
D10XSM brings products to market, co-creating with our clients to solve their pain points and generate new growth opportunities.
Founders receive support on go-to-market strategy, product management, and new business creation efforts, including coaching and guidance from a team of entrepreneurs in residence.
With so many demands on their time, people can find it challenging to prioritize and manage their spending. Beacon by Citi is a mobile app that motivates users to monitor their spending and build better financial habits.
D10XSM helped develop CitiConnect® for Blockchain in partnership with Citi client NASDAQ and Chain, a Citi Ventures portfolio company. The solution enables straight-through payment processing and automated reconciliation using a blockchain-based distributed ledger to record and transmit payment instructions.