Eduardo Cruz joined as a Managing Director and COO of the North American Industrial Group in the Investment Banking Division of Citigroup Global Markets on April 4, 2005. He was promoted to Co-Head of the Global Industrial Group on August, 2008. He was promoted to Citi Corporate and Investment Banking Head for Latin America and Mexico, and also joined the Citi Corporate and Investment Banking Executive Committee on May 19, 2010.
Prior to joining Citigroup, Mr. Cruz spent fourteen years in the Investment Banking Division of Goldman Sachs, & Co. between 1991 and 2005. He became a Managing Director of Goldman Sachs in November, 1999 and a Partner in November, 2000. While at Goldman Sachs, Mr. Cruz had coverage and execution responsibility for some of the firm’s most important U.S. industrial clients as a senior member of the Industrials Group.
Over the years, Mr. Cruz has lead an extensive range of notable M&A and strategic capital markets transactions for a variety of important clients in various industries, such as, but not limited to:
The $16 billion hostile raid defense and ultimate sale of ITT Corporation to Starwood Hotels
The $12 billion demerger of Hanson PLC and the subsequent monetizations of U.S. Industries, Millenium Chemicals and Grove Cranes
The IPO of Best Buy Co. and subsequent multiple capital raises which help launch what is now the largest electronics retailer in the world
The $2.6 billion sale of Mills Pride to Masco Corp.
The $6 billion IPO and subsequent monetization of General Instrument by Fortsmann, Little & Co.
The $2.4 billion sale of United Technologies Automotive Business to Lear Corporation
The $5.0 billion sale of Bristol Myer’s Clairol Hair Care business to P&G and the sale of Matrix Essentials to L’Oreal
The $1.2 billion sale of GM’s Armored Vehicle business to General Dynamics
The $14 billion conversion into a C-Corp and subsequent $2.5 billion IPO of Accenture
The $4.2 billion sale of Cendant’s Travelport business to Blackstone
The $5.6 billion purchase of GM’s Allison Transmission business by Carlyle and Onex
The $1.8 billion sale of GE’s Security Division to United Technologies and the sale of GE’s homeland security business to Safran
The $2.0 billion purchase of Brink’s Home Security by Tyco International, Ltd.
The $3.0 billion unsolicited offer by Avis Corporation for Dollar Thrifty Group
Mr. Cruz is a dual U.S./Nicaraguan citizen. He grew up in Nicaragua and did his college and graduate studies in the United States – earning a B.A. degree with Honors in Chemical Engineering from Yale University and an M.B.A. with Honors from Harvard Business School.